There are three typical use cases for the behavioral model: prioritization, nurturing and campaigns, next we show you some examples of each, so you can start using Infer at its fullest.
Align and measure the effort the sales teams puts in based on high buying signals prospects are showing .
Create SLAs that are applicable for different stages of the buying journey based on the buying signals the prospects are taking.
Surface accounts and contacts that are actively engaged and likely to buy & Monitor leads in nurture databases to send prospects back to sales as they re-engage
Measure the impact of marketing programs based on their engagement
Smart Funnels
Route the leads that are most likely to buy to the sales reps immediately and include the rest into the correct marketing automation campaigns automatically